Friday, November 04, 2011

The Latest From Our Skinny Bitches

Last week we launched the trial month of our "skinny bitch" program, an online diet and training program aimed at busy women who want to lose weight but can't spend hours in the gym.

The response actually surprised me. we had set the limit at 20 participants , and we hit that limit within 48 hours. I have participants from the uk, Ireland, Australia and America now trialling the program.

The idea was to try it on a smaller scale at a lower cost so as to work out any kinks or problems along the way. When it comes to new aspects of our business I'm a big fan of just starting something and failing upward , rather than planning everything to the nth degree and consequently never starting (a common problem with weight loss programs as much as business ideas but that's another blog post)

So anyway, here's what I've learned from one week of helping 20 women around the world be the skinny bitch at the office party this Christmas.

Make it Achievable- this is not news to me but this experience so far has confirmed it all over again- it doesn't matter what the best program is, it's the best program that can fit into your clients lifestyle that is most important.
I could have written the fanciest, most high tech metabolic resistance training program ever, and used advanced nutrition strategies and I'm sure it would have impressed all of my trainer friends. But for the type of client I'm looking to help it would have been a disaster. This program is aimed at people for whom exercise and nutrition is not the most important thing in life, they may not even like exercise. Free time is also a major concern. So rather than thinking about what is the newest hottest training method, I made a list of the typical barriers busy women have to getting in shape and then focussed on providing the simplest solution to those problems.
Can't get to the gym? Ok we'll use 20 minute bodyweight circuits that you can do at home.
Client drinks or a birthday party coming up? I've got a protocol for that.
As a trainer I don't just parrot information. It's my job to fit the principles of health and fat loss into my clients lifestyle , not the other way round.

Of course you can't go too far with this line of thinking. If you want to change your body , changes to your lifestyle are inevitable.

Realise And Accept That Change Is Hard- Another thing I've noticed is that when making dietary changes people often want to stay with the familiar and just make minimal adjustments. For example, I've asked the group to cut out gluten. I then got a barrage of questions about what type of cereal is ok, or what can be substituted for cereal to fit in the plan. There is no real answer to that, because cutting out gluten involves cutting out cereal . Usually in favour of a protein based breakfast like eggs, and that can be quite a hurdle to jump for many people.

The truth is we would all love it if we could start a weight loss program and be told we're doing everything right already, and then lose weight. The guys on my program are all awesome, receptive and working hard. But I know I've had clients in years past who came to me convinced that they already knew everything there is to know about nutrition and what I was telling them couldn't be right. Of course if this were true they wouldn't be sitting in front of me in the first place. Change is always hard, no way around it.

Get Some Support- I created a private Facebook group for members of the Skinny Bitch Experiment and it has proved to be a far more useful resource than I imagined. Its clear that having a group of people pulling toward the same goal is exponentially more powerful than going it alone, and modern technology makes that a hell of a lot easier!
I'm toying with the idea of a male version of this, built around my Thor program which is still one of the most popular blog posts I've written so stay tuned for further news on that.

1 comment:

Anonymous said...

well, for one I'd be in for a bloke version…